Why do you need "layout" of the site and how it is done?

To make it even easier for you to understand what this type of work is, let's draw an analogy. A computer «understands» tasks of the developer through programming languages, in exactly the same way as browsers, whether it's Google Chrome or standard Internet Explorer, analyzing the code prescribed by the web designer, «define», how to handle the code to properly display the contents of the page.

When you open any section of a correctly created site, you see that all the elements in it are placed harmoniously, symmetrically, sequentially. You understand what kind of fragment of the text is illustrated by this or that picture, it is clear to you where and why to click, how much to move the slider to go to the right place. Everything looks extremely integral and is perceived as easily as from a newspaper spread.

What will see a potential buyer in your store - you decide.

You can install the basic version of OpenCart with a concise design

and you can add useful information, use a thoughtful color scheme and with the help of layout and stylization of our decision to get selling online store.

Your buyer will appreciate, for example, a convenient mega-menu with several options

Adaptive, cross-browser and semantic layout will ensure the correct and stable operation of your store, and additionally stylized elements will add brightness and personality to it.

Map of categories on the main

Catalog page

Block of goods in the form of a carousel on the main page of the site

Block of goods in a children's clothing store

Category map in a shoe store

More variants of the layout can be found in our portfolio. There you will also find examples adaptive layout.

We will issue your store for the layout you provided, any complexity, or you can use services of our designer.

But how is this done?

In order to «explain» browser, how the page should look, the layout maker uses HTML markup. With its help, you can structure the text (lists, paragraphs, quotes, subtitles, etc.), and also specify where the pictures should be placed and what permission they should assign, how and where to display any other content.

However, designers usually create more complex layouts, in which a part of the text can be placed in a semicircle, wave or diagonally, on a colored or a tonal background. In addition, some sentences or words adjacent to one page are often colored in different colors and printed in unequal fonts. To implement all this in practice, the layout designer uses CSS styling, which describes the behavior of the elements and their appearance.

To apply a style design to a particular page fragment, you must first select the desired area in the symbol array. To do this, the specialist uses a special tag – <div>, which code is divided into clear blocks. Elements, separated in this way, are called «layers». The code with this structure is more convenient to read, and therefore it is well indexed by search engines. Web-layout, which is obtained as a result, is called «block».

In some cases, a specialist can additionally use the capabilities of the JavaScript language, as well as so-called frameworks – sets of ready-made template solutions, thanks to which you can quickly complete work on large-scale projects.

It should be noted that the development of the site from the PSD-template provided by the customer, requires significantly less labor and is much cheaper than creating pages «from scratch».

Distinguish the following types of layout

The layout must be:

• Cross-browser. Equally displayed in any software web browser.
• Whichever of the above is not used, the layout should be semantic, When elements are used in accordance with their purpose, logic and page hierarchy.
• Separately it is worth noting that there is such a thing as «valid imposition». They designate the work performed without errors and corresponding to the quality standard W3C.

The work in this direction is associated with some "pitfalls", because of which no honest pros promise you to make a full-featured online store for a penny within 5 – 7 days. Let's consider what is at stake:

1. The number of graphic elements and their features. Various trifles like the folded corner in the upper right corner of the page of the site or figured blocks, inside of which are output photos with examples of works from the portfolio or with links to commodity items, – all this and much more will make the appearance of the site more vivid, convenient and enjoyable in operation. But to make such compositions, it will take a lot of time.
2. Necessity for cross-browser compatibility. So far, not all browsers yet «perceive» HTML or CSS page layout is the same. A page that is well displayed, for example, in Chrome, in other web browsers may not look exactly as it was intended. Therefore, to make the site ideally displayed in all browsers, a specialist needs to use several styles, connect JavaScript capabilities, and also resort to other tricks. And all this is associated with additional labor costs.
3. Adjustment for all variety of display formats. Users can visit your web resource from different devices, including from tablets, smartphones and even modern TVs. In each such case, the site will be displayed on screens that have different sizes and resolutions. Therefore, it is more appropriate to use a more complex, adaptive layout. Thanks to this technology, the page becomes «rubber», that is, in each individual case it ideally stretches across the screen, observing the proportions according to the basic settings. To do this, you need to prescribe additional styles and think over the behavior pattern of graphic elements in different situations, for example, the automatic change of the menu format for users viewing the resource from mobile gadgets.

And these are just a few aspects that a professional layout designer must take into account.

If the design and layout are designed exclusively for PC users who are on the Internet only with the help of one of the most popular browsers, creating one page of such an online store will require less time, and therefore less payment.

Therefore, if you want to get an online store that will be well displayed in any conditions and on all types of devices, please note that it will take some time. And the cost of making an adaptive cross-browser site will always be slightly higher than the price of a simplified web resource.

Our web-studio always follows the terms of the layout and deadlines coordinated with the customer. We solve the tasks set before us as quickly as possible in clearly specified time intervals (the main thing is that you are always in touch and can quickly take work, make comments or additional wishes). Before the conclusion of the transaction, our experts carefully analyze the customer's wishes, and then call the approximate cost of work and the real time frame for their implementation. In addition, with us you can order absolutely any types of layout that are necessary in your case.

As we already mentioned earlier, during any kind of programming work, conflicts and failures in the program code are possible, which can not be predicted. Therefore, it is important that programmers have the opportunity to make changes, test and adjust the work of the new functionality on the local and test environment, and then pass it to you for approval without affecting the main site.

This will avoid the occurrence of possible errors on the site and / or a complete stoppage of its work. You can check the correctness of the new functionality and if you want to make additional changes, and only after your approval we transfer the work data to the main site.

In order to save money, you can opt out of the local and test environment, but then all the work will be done on your main site. In this case, the entire responsibility for the consequences due to possible mistakes and incorrect work of the Internet store falls on you.

An exception may be situations - if you have a completely new site, there are no visitors on it, and the work carried out will not affect the sales of your online store.

We are always glad to help your online business,

NeoSeo Team.