Let's first understand - why you need an online store?
The fact is that if correctly built and promoted online store - it's a great way to get a good profit. E-commerce turns huge money - Ecommerce in Europe increased by 19 percent during 2017, the Global Ecommerce Association stats. Only in Asia, ecommerce will be growing harder this year. But with Europe having the highest internet penetration, the e-commerce boom in this region is all the more striking.
So, we need to think about how to open an online store. There are a lot of big money hidden here and the same great opportunities - a piece of the Internet is that you can attract customers not only from your city, but from all over the country (and when you grow further, then from other countries too). If you already have an offline store, think about it and ask yourself: how long should you work to make it grow to the global network?
An online store is your own network. Expand the borders, attract customers from all the cities of the country, develop a business - all this is much easier than you thought. It is enough just to order and make an online store from the right executor.
But this, of course, is not a fairy tale about a goldfish. You can not just come to the developers, say "I want thousands of customers a day" and get ordered - that is, you can, but in this case the fish for you will turn out to be really golden.
There will have to start step by step. First, the development of the site of the online store and promotion, then first customer. But what will happen next depends only on you.
The only thing that does not depend on you is the creation of the site. Here all will do the developers, so your task is to choose the right guys for this mission and ask them the right questions in order to get the correct result.
Let's talk about this choice.
Creating an online store by freelancers or a web studio?
When you realize that you need a turnkey online store, there are two options: go to freelancers or order development from a web studio. Of course, you can refer to a friend who will assure that he will do the same, but three times cheaper - but if you are a businessman, you should know about what leads to doubtful savings.
A site that does not sell and does not attract customers, believe me you do not need this, even if it’s three times cheaper. So let's say to a friendly programmer "no thank you" and return to our choice.
Let me remind you: we have freelancers and web studios here. In fact, the only advantage of freelancers is their cheapness. This is logical, because the freelancer does not need to rent an office and pay taxes (well, by law it is necessary, but we all know how it works). This may look like this: when you pay a freelancer, you pay only for work. When you pay web studio, you pay office rent and utility bills.
But this is only at first view. Let's figure out why in the end it will be cheaper and faster to order a website from a web studio than a freelancer.
The fact is that you are not protected in any way with freelancers. They never (most often) do not sign the contract, so the quality of the work depends only on the desire of the freelancer himself. You paid, and you made a poor-quality site (and even broke the deadline)? Well, you did want to save money, did not you?
Of course, not all freelancers work poorly and slowly. But the probability of getting on such a "specialist" is very high.
And freelancers often disappear. It looks like this:
- You agreed on the deal.
- You have given an advance payment (usually 50%).
- Freelancer has ceased to communicate.
Nobody knows what happened, just an employee to whom you paid half of the money can disappear and stop responding. The only thing you can do is write him a negative review.
And the last thing: there is only one freelancer. The development of an online store site is a complex task for which at least three people are needed: a developer, a designer, a marketer (because the site has little to write, it should also look good, and you can not forget about promotion). Three people - this is the minimum, that is, ideally, you should work somewhere 5-10 people, depending on what kind of result is needed.
You can hire 5 freelancers, but here you will lose the teamwork and cooperation will become a nightmare.
What are good at web-studio?
They, more often than not, sign the contract. This means that when you work with them, your rights will be protected legally. By signing the agreement, the parties undertake obligations from which it is unlikely to simply refuse or change its essential conditions, so the wishes supported by the law and the contract often ends with successful projects.
They do not disappear. The best web studios anywhere have an excellent reputation, which they earned for many years, many old customers and a cool portfolio - hardly any self-respecting studio will allow you to "throw", as often happens in freelancers.
Many people work in studios. In NeoSeo, for example, on a regular basis, from morning to evening, and sometimes on weekends, 5 programmers, marketers, designers and copywriters work - that is, we can perform any task several times faster and better than any freelancer, having always substitution .. It is more convenient and easier to coordinate the work, because all the specialists you need are gathered in one place.
There are several other important things that web studios can offer you:
- Full control of the work: you can monitor what is done for your site in real time. With us, for example each client there is a personal page where it is possible to track completion of each task.
- The quick implementation of small things and answers, the freelancer may not respond for a couple of days, the studio answers immediately and takes into account all your wishes.
- Experience: at any web studio you can find professionals, who have already worked on freelancing and want to develop further. Most often, developers from the office will be more experienced and better than their colleagues-freelancers.
- Support: NeoSeo fixes errors for free (if exist) within 30 days after completing the project and even more, we will always help with the development of your project and with the further support of the site, even after we hand over the project to the customer - and this is very cool. You will not find such a service from freelancers.In the best case, the freelancer made and disappeared - who will now understand what he did?
- Compliance with deadlines: good web studios do not break deadlines, and if they break it - they will pay for each day of delay from their own pocket or do something for free, like bonus.
Development of an online store - what you need to think about before starting?
Here everything is simple: if you came to the web studio, be sure to pay attention to the experience, reviews and the presence of a demo store.
Let's start in order.
Why is experience important? Because people who have already made 200 online stores, know better how to do it than people doing their first or fifth order. Ideally, choose an agency that has been working for 5 years - in this case you will be sure of two things:
- The fact that the studio does not disappear with your money. Those who have been working for several years, very much value their reputation and will guide you from technical assignment to a working site without surprises. Do not want to be thrown ?! go to the experienced developers.
- The fact that at any studio they know their business. If developers work with sites for several years, they can be called experienced professionals - of course, such specialists will build an excellent online store for you.
Next point: reviews and reputation. There is nothing complicated - a studio with good, real reviews is better than a studio without reviews. The more comments from real customers of course is better.
Be careful: many studios add pseudo-reviews to their sites - they take photos of a real person, come up with a name and write a praise. There's nothing wrong with that, but it's still a lie, but we love it when everything is honest, right?
Therefore, we recommend that you check if the web studio has reviews somewhere other than their site. NeoSeo, for example, has reviews on Facebook and Google+ - such comments are not always refined and "licked," we ask each customer to write a review of cooperation, so we get the truth, sometimes not quite the way we see it, but it's honest.
The third point: the presence of a demo-store. This is an optional item, but if the web studio has one, it's very cool.
A demo store is a site created specifically to show (at least approximately) what you will get as a result. If the web studio offers you not just standard terms, but also shows an example of their work, these guys are confident in themselves and know what they are doing. It is important not to confuse your own development of the studio and templates of Internet shops of other developers, which can easily be found for 50$.
Creating an online store: How should be the site, the process and the future.
If you need a turnkey online store, ideally you will be asked to fill out a questionnaire, later they will discuss the details with you, the agreed objectives and final technical assignment then make prepayment to developers - and later they work themselves. We tell what to look for in order not to let them fool you.
Your site should be fast, optimized and with an adaptive design. These three points are mandatory, so let's talk about them.
Fast site: this is very important. If the site loads slowly, you will lose 1% of customers for every 0.1 seconds of download - count how many visitors will close the page if it is loaded, say, 8 seconds.
But it's not just about the visitors. Search engines also like fast sites - so if everything is loaded quickly, promotion will be easier, faster and cheaper.
Optimized site: here we do not talk about search engine optimization, because if you order this option in the studio, you will be told. We mean internal technical optimization - this is a set of measures that prepare the site for promotion. If everything is done correctly, search engines will index the site faster and better at startup, and you will spend less money and time to bring your store to the top.
Adaptive design: this is when the site is ideally displayed on all devices (on computers, smartphones and tablets). This is extremely important, because already now more than half of users make purchases on the Internet from mobile devices - so if you miss the optimization for smartphones, you will lose more than half of the customers. Well, search engines prefer sites that are correctly displayed on all types of devices, so this is another advantage to the search engine optimization.
Have you decided to open your online store in Ukraine? Do you want to promote it successfully?
Do these three steps and we guarantee that you will remember us and this article more than once.
Ok, that's the way we briefly tried to bring you the most important aspects, let's look. What you need to do to get a cool, modern, selling online store on a turn-key basis and not lose money?
Only three things:
- Choose a web studio with extensive experience and good reviews. You may have to pay more than a singl freelancer, but you will definitely get a good result.
- Check if they make fast, optimized and adaptive sites (for this you need a demo store and portfolio). Good web-studios do not hide anything and are ready to show examples of their work. Check the speed of loading pages, tests from Google Page Speed and GTMetrix to help you.
- Choose the right niche, suppliers and products that you will sell. This point is in last place, because everything depends on you only - you choose the product, and the developers and marketers just to make you a store to sell these products.
If everyone has done everything right, you will get the right turnkey online store with the right promotion strategy, will start bringing customers and selling right from the first weeks of their work. Such a store will quickly pay off and begins making a profit - the main thing is not to save on filling the right foundation, because later on, it depends on your success in promoting.
To order the development of an online store Welcome, please contact our sales department, we will help you to make a competent technical assignment that will take into account all the needs of your target audience and the nuances of business organization in general.
With the hope of Productive cooperation, Team NeoSeo.