Facebook for company promotion
Do you want to know about the effective and effective channel for promoting your company? With the help of the world's largest social network Facebook you will open new prospects.
Although Facebook is already the leader among social networks in many countries, this social network continues to grow steadily. The number of users is increasing, regions are joining the network, where previously it was not very popular. At the same time, users spend a lot of time on Facebook, reading a tape, creating their own pages and their support, spreading their thoughts through blogging, sharing stickers and other things.
All this makes Facebook an ideal platform for the promotion of their company. But to increase the number of customers due to this social network, you need to know how it can be used.
Advertising via Facebook
To date, the site offers many ready-made ways to promote. You can set up advertising campaigns with quite a lot of accuracy to direct your ads to those users that interest you. You can see Facebook ads by flipping through the news line, as well as on the right column, when you start and use the mobile application. In this case, only the advertisement that corresponds to the age, gender and interests of the user is displayed.
Advantages of promotion through Facebook
There are many explanations why advertising through this social network is more profitable than placing on the partners' websites. Here are some of them:
- Proper placement. Ad units that are placed next to messages or posts of friends are perceived much more loyal than obsessive banners.
- Advertising targeting. Facebook collects all sorts of information about users to show what might interest them.
- A small budget. If for now the company does not have a lot of capital, which can be spent on promotion, then you can start even with $ 5.
How to advertise your company on Facebook
It's pretty easy, you just need to perform a few simple steps. Even those who did not work with this social network, quickly learn this. The interface of the site is intuitive, so it will be easy to use.
Step 1: Create a company page
It's not about the company's website, but about the page on Facebook. To do this, go to your personal page, click on the "Menu" button in the top panel, select "Create Page". Fill in all fields with information, and the page will be ready for use.
The more useful data will be on the page, the better. Therefore, it is desirable to add at least a few pictures, to make the first few posts. If you have little experience, you can look at how other companies make posts.
Step 2. Enable the advertising office
Click on the same "Menu" in the top panel and select "Create Advertisement". If the user does not yet have an advertising cabinet, Facebook will immediately create it. In this case, you must specify the main data and a bank card, from which the payments for advertising will be written off.
Step 3: Define your campaign goals
You need to specify for what purposes the ads are placed. For example, you can use them to promote a page or redirect to the company's website. Proper setting of the goal will achieve the desired results.
Step 4: Set up your audience
To do this, you need to know your target audience, which will be sent to advertisements. You can specify such characteristics as: a country, City of residence, floor, age, interests.
Specify the budget of the advertising campaign and the timetable for displaying ads. Then the system will immediately build a forecast, what will be the daily coverage of users. In this case, you can adjust the budget for a day or for a longer period.
Step 5: Where the ad appears
To serve ads, you can use:
- news stream on PC,
- on mobile devices, r
- ight column on the PC.
Specify the place where these ads will be placed. Then adjust how they will look, create text for them, etc.
When everything is set up, you can click the "Place an order" button. The ad is not published immediately, it is initially tested by the moderator. But in about 20 minutes the campaign will start working, and the ads will start showing up.
Facebook's advertising profile is also convenient because it gives detailed statistics of those who clicked on the link. From it you can find out who is most interested in more precisely setting up advertising campaigns.
Explore your customers
If you ask too wide a frame and the ad is sent out to hundreds of thousands of users who are not interested in it, it is unlikely that it will be profitable. Therefore, you need to more carefully define the segments to which the campaign should be configured.
The announcement should not simply tell that your company exists and offers profitable goods and services, but also to call for action. The text of the ad should encourage interested users to click on it.
Study the needs
When setting up a campaign, it is important to aim not so much at the desire to immediately sell the product, as to the need to satisfy the needs of customers. The user should immediately understand that the advertised product is really needed. In addition, you always need to investigate the results.
Over time, you will learn how to easily identify these data:
- Who clicked on the ad?
- How effectively did these or other advertising methods work?
- How can I improve the advertising campaign?
Web-studio NeoSeo wishes you a successful promotion of your company!
We will take care of effective advertising of your site through social networks!
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