Complex
Marketing
to promote
{SEO-store}

to increase
traffic and profits!

We are developing an optimal promotion strategy:

  • Doing an audit and studying your business:niche, market, competitors and the quality of the work done on search engine optimization of the online store

  • We agree on the goals and determine the key performance indicators of our activity (KPI): purchases through the basket, calls to managers or increasing targeted traffic for a certain percentage.

  • Together with KPI, we analyze the business profit margins, as the LTV and CLV (customer lifetime value)they give a more accurate picture of when and in what amounts one should expect a return on investment in marketing "including" certain channels of promotion...

Let's get acquainted to discuss your strategy, after all
in each case the strategy is unique

Feedback from our customers

A great development team. Make tasks of any complexity. Before that I worked with many companies, NEOSEO is still No. 1 in my rating. I wish prosperity.

Roman Orlov, muzline.ua

Some positive emotions working together with NeoSeo. Very high quality service, always in touch. They helped solve many questions. Very interesting, quality modules. The team has specialists in all areas. After working with this organization, there is no one who wants to return to freelancers and other dubious specialists. I hope for a long and fruitful work together with NeoSeo Separately would note the convenience of working with NeoSeo employees. Through the work area it is very convenient to conduct dialogues and discuss any tasks. Do not compare not with which skype, ICQ and other means of communication)) Thanks to NeOceo, I got the confidence that if I find myself in a dead end, I know who can come to the rescue

Dmitry Votly

Excellent company! All professionals do quickly and importantly - qualitatively. Although a bit more expensive than ordinary companies, they do so that you do not need to rework or finish it later. We work more than two years - everyone is happy!

Vitaliy Karasenko

I want to thank the team of programmers-developers for the creation of the site. This is our third site and we have something to compare. They are great guys who know what they are doing. Will fulfill any wishes of the customer, always prompt that the customer will be really useful, and what can be neglected. As a result, a very high-quality product is obtained, where it is easy to work, both to the user and to the administrator. For my part, I can give the best advice to the whole team of NEOSEO

Igor Talko

A huge thanks to programmer Alexander who followed all the agreements and handed over all the improvements of our site on time and with great professionalism. I wish you success and prosperity in your work!

Irina Klisch

I work with this company for several months. All quite well no problems or controversial moments does not occur = work is always on time, qualitatively. Prices are quite adequate. Very skilled specialists = my problem is solved. I recommend to all this company.

Sasha Dovhanyuk

Well I will say that a very high-quality product. Support is also at a high level. Not one project is started with modules for opencart, and I hope there will not be one more

Denys Izviekov

I purchased the module "Synchronization with 1C" - the module is just super! Works on all one hundred, unlike free. Those. support was fast enough. Not the first module that I buy in NEOSEO - and which time I'm convinced of the thoroughness and quality of the modules! Thank you for your work!!!

Sergey Kushnirenko

From the very beginning of the work, from the first letter, I liked the cooperation with the team of the guys. I purchased a module for synchronizing OpenCart with MySklad. It was necessary to adjust the time, understand what and how it works. The guys gave a couple of weeks of test license. For which many thanks. Given that I'm using OcStore and a third-party theme, the module became correct right away. As a result, I acquired a permanent license. Support is always promptly responded to my questions, helped, which shows the company's service. Not the first NeoSeo module I use. I plan to work with the guys and further on the rest of the services. And considering the previous experience, I am sure that the quality of services will be at the height of!

Gena Lavronenko

I've been working with web studio modules for almost two years. I installed myself NeoSeo Exchange 1C, Customer Reviews, Backups. Especially it would be desirable to note the module Exchange 1C - it helped us to finally connect our 1C with the site, although the structure of the goods was not very simple. They also always met and if they needed to quickly process / configure the modules for our specific needs. Worked with Alexander and Olga.

Saida Gubjoko

In general, the work of the team is satisfied - the project was completed: Neo Seo started the 4-yoga store from the obsolete platform on opencart. Disadvantages: there were non-compliance with deadlines and quick answers to inquiries. Pluses: compliance with all (except the timing :)), even oral, arrangements, patience, friendliness, professionalism. Separately, I want to be surprised that sales managers may not respond to letters at all stages of work, including, pre-sale.

Helena Neshcheret

Excellent team, always come to the rescue if necessary, intelligibly explain if the modules for the opencards are not so configured, and the modules themselves are made at a high level., I am pleased and I recommend

Konstantin Rusovsky
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What is the basis
at development and promotion
of Online stores?

Constantly work on attracting a new buyer from not activated sources

Find and adjust the primary sources of fast targeted traffic to sell in a week. Contextual advertising (PPC), remarketing, retargeting in search and social networks, pricaggregators and marketplaces.

Reduce the cost of attracting customers from paid sources.

Concentrate on the online store content quality and search engine optimization under medium and low-frequency user requests in order to get free traffic from search engines (SEO).

Continuously work to increase the percentage of conversion and increase revenue from a single buyer.

Regularly analyze the results of the performed work in order to make justified adjustments.

Regular monitoring of the site and sales managers of the online store.

Portfolio of work

Our Clients - Leaders of their fields

Online store «Muzline.ua» (Ukraine)
Online store «Satkit.com» (Spain)
Online store «2krossovka.ru» (Russia)
Online store «AKcenter.com.ua» (Ukraine)
Online store «Profish.ua»(Ukraine)
Online store «Bakerstore.ru»(Russia)
Online store «Etnoxata.com.ua»(Ukraine)
Online store «Argo-tema.ru» (Russia)
Currency Exchange Service «Wmcentre.kz» (Kazakhstan)
Online store «Paley.com.ua» (Ukraine)

Website promotion — what is it and why do you need it

Imagine a man who has decided to buy an online shop. He found developers and designers, paid big money to them, bought goods and got really cool website. This man did everything right.

In a few months our hero made one or two sales, had a row with the developers, forgot about online-shop and returned to his small shop down the street. It was much easier.

This was an imaginary man, but the problem he had is very much real: ignoring website promotion can destroy this website performance. Sooner or later, every website owner comes to this idea.

And it would be much better for you to come to it as early as possible. In a perfect world, you have to think about promotion even before the beginning of your website development — I mean, at the moment when you are choosing a team that will create your online-shop for you. If you do this, you will not lose time — even more, you will be able to get many visits and make profit almost instantly after the launch of your website.

But it’s not the only reason why you have to pay attention to promotion as soon as possible. The thing is, that’s how you can stand out from the crowd of your competitors — and of course, it’s very important when it comes to online shops. People often forget about promotion of their websites, and it can be your advantage — if you don’t forget about it, you will most likely have a better website performance than your competitors have. And it makes sense that such an advantage will give you even more profits!

In this article we’ll talk about the most important areas of online shop promotion, about some details and about the process itself (how we do it). We’ll also talk about the price of the online promotion (but it’s not as simple as it seems).

Online shop promotion strategy: what to do and how to do it

All this promotion story begins with the strategy. It must be perfect — if the marketing specialists screw up, you’ll have to spend serious money (and time, of course) to fix their mistakes. In the majority of cases, only inexperienced specialists make such mistakes, because it’s quite difficult for them to take all the necessary details into account. Experienced professionals, who know in online marketing instruments (and can work with them) will definitely make everything right.

The thing is, you have to take LOTS of factors into account in order to plan the strategy. One cannot simply copy the strategy that worked for another online shop — well, it’s possible, but there’s no guarantee that it will succeed.

The sphere of activity, the time of market entry, the presence or absence of offline shops, pricing policies, promotion area — all these factors are extremely important, they must be taken into account and analyzed. It’s also necessary to conduct a comprehensive audit of your online shop.

We divide that comprehensive audit into three parts:

  • Analyzing the efficiency of attracting new clients. We check all possible channels for attracting new traffic.
  • Analyzing the online shop conversion. We check, if the online shop is convenient for the users and user-friendly and check the conversion itself (conversion rate is the number of potential visitors that perform the desired action, like registration/buying/filling the form out). Or, in simple words, we check if your online shop really helps the users to buy something or not. We do it in order to understand how well does your website convert visitors to buyers. We take into account many factors, like the availability of website, it’s user-friendly interface, simple processing of the order, payment and delivery terms, and other commercial factors. Will a visitor buy something in your shop or will he prefer to visit your competitor’s website? The answer depends on all the factors above.
  • Analyzing the safety. It’s simple: we analyze the level of safety of your online shop.

Instruments we use to promote online shops

Of course, promotion will not be successful if you don’t choose the instruments right.

Everything depends on the sphere of your online shop, your goals and competition — but in the majority of cases, you’ll have to try all the instruments available. These instruments are search optimization, context advertising, social media marketing (SMM), e-mail marketing, etc.

However, there is no standard success strategy. You’ll have to test all these instruments in order to understand which one would work better. We usually test all of them: use one instrument, get the result, analyze it, draw conclusions — and then repeat the cycle with new variables. At first, we find the common ground with your target audience, then analyze everything possible, and them, on the basis of this analysis, we choose the marketing instruments that would suit your situation. It’s the only way to get the best result — without dozens of tests, the promotion will not succeed.

Content and semantics

Content is king, heard about that?

The thing is, the content of your website is extremely important, because it’s one of the factors that speed up the promotion of your shop. The search engine companies always change the algorithms and do variety of new things, but content was, is and will be the main factor they evaluate. The content must be unique, interesting, original, written with certain keywords and you must always update it — only in this case you can expect something from your website.

But well, if the content is king, semantics is the queen. It’s as important as content, because it influences what content must be now shown to a search engine, and without it you have no chances.

It’s a really interesting subject but we’ll talk about it a little bit later — seems like we have enough information to write a longread about it!

Internal optimization as main factor of promotion

In short words: if you want to promote your website, this website must meet all the criteria of search engines. The process of making the website perfect, according to their criteria, is called the internal optimization. Without it, Google, Yahoo, Bing and other search engines will never index your website right.

Internal optimization is not one thing, it contains many problems that must be solved. You’ll have to think about the structure of your website and about its loading speed, you’ll have to take care about robots.txt and sitemap.xml, to delete the duplicate pages, to optimize meta-tags (title, description, keywords, etc). It’s a huge work, but it must be done. If you forget about internal optimization, you’ll break the whole promotion and as a result, you’ll spend even more time and money on fixing this problem.

Content: how to create it and how not to overdo

Search engines evaluate content very, very carefully. Related images and videos, optimized, unique and readable texts — don’t forget about them if you want to get to the top of SERP.

The texts must be written for your online shop, because the texts, stolen from another website just won’t work. You’ll have to describe the goods or services carefully: in order to do this, highlight the best sides of whatever you sell, tell the reader about the advantages of this thing and don’t forget about the uniqueness. And about the keywords, of course!

But here you shouldn't overdo. If you put too much keywords in your text, everyone will be annoyed. People need interesting and readable texts, not the bunches of keywords, and search engines prefer unique and well-structured texts, not keyword stuffing. We have only one advice here: if you can’t read your text easily, rewrite it immediately.

Contextual advertising: why do you need it and how we do it

It’s all about the banners, that appear on the search result pages of Google/Yahoo/Bing when the users look for certain keywords. This type of banners is displayed together with organic search results, and it’s a very effective instrument. Here’s why:

  • With contextual advertising, you can attract the targeted audience from certain region faster.
  • It’s easy to edit and change the advertisement.
  • And to control the flow of funds, spent on advertising!
  • You can freeze the advertising campaign at any moment.
  • It’s easy to calculate the cost per lead and per action, to filter and to upgrade inefficient advertisements.
  • There are many settings of the advertising text.

But this instrument comes with its own complexities, of course. Negative keywords is one of these complexities.

Negative keywords are the keywords that must be excluded from your advertising campaign in order to let you focus on important keywords only.

Imagine that you sell new smartphones. In this case, you wouldn’t like to pay for the users, who are looking for used smartphones, not for the new ones. Negative keywords are the solution: you just add the keywords like “used phones” or “used smartphones” to the list and it’s done — that’s how you will improve the conversion rate and save money on your marketing campaign! We create the long lists of negative keywords for every new online shop in order to make the ad performance perfect.

We do also create the semantic core for shops, find the keywords that suit best, optimize the advertisements and the landing page (or target page). As a result, you can get the highest CTR possible and the lowest cost per click.

How does your business influence your online shop promotion?

As you probably already know, it’s not enough to attract the users to your website. It’s also extremely important to convert them into buyers — and there are lots of factors that could help here.

  • High quality service. The faster your staff process the orders, the better would be the conversion. I personally prefer to buy stuff in the shops that ship my order the same day and you probably think the same way.
  • Fast answers to clients’ questions.
  • SMS or email messages about the time and price of delivery.
  • Guarantee for your goods or services.
  • Further consulting of the users, even if they already purchased something.

How much does the promotion cost and when will it pay off?

In short words: the price and payback period varies too much from client to client. It depends on dozens of factors: if you already have a well-optimized online shop and your budget is unlimited, you’ll see the result very fast. However, if your website is like a few days old and you can’t spend several thousands of dollars on promotion, you’ll have to wait for a little longer.

The only thing these two examples have in common is that both the first online shop and the second one will pay off over time.

What’s more, you will not have to spend that much money in future, when your investitions recover. You just won’t need such serious efforts to promote your website, because this work will already have been done. You’ll have to think about other things, like sales and order automation, hiring managers and choosing a good ICO for further investments, of course.

The price of promotion an online shop depends on many factors, too. We can specify the price, but in your case, it may reduce or increase — it’s all about the factors.

What exactly do you need? What kind of shop do you have? What are your short-term and long-term goals? What is your desired rate and pace of development? What is your website’s performance right now?

The thing is, we have to ask too many questions before we will be able to specify the price for you. So let’s just talk about all these questions at first — you can write or call us and we’ll make it more clear.

Do you want to increase your profits?