Yandex.Metrica is a free service designed to assess website traffic and analyze user behavior. With the help of this service, you can analyze the effectiveness of advertising campaigns that you conduct to promote your project; find out what users are doing on your site after clicking on the advertising link. The advantage of this service is the presence of a Webvisor, which records information about the behavior of visitors to your site. A detailed analysis of this information helps to identify problems in navigation, logic and usability, and as a result - to increase the conversion of the site.
If you are moving under the Yandex search engine, then you definitely need to enable the Yandex.Metrica script in your store.
Module installation procedure
Described in the file readme.txt in the archive module.
- Connecting Yandex.Metrica from the administrative panel of the site.
- Sending e-commerce data.
- Ability to connect the web viewer in the module settings.